One of the primary benefits of interview survey methods is
A) a relative decrease in administration time.
B) that they allow for confidentiality and anonymity.
C) that the return rate is usually high.
D) the relative ease of scoring procedures.

Question

Quizplus · Accepted Answer

Interview surveys typically have a high return rate because the interviewer directly engages with the respondent, ensuring that the questions are answered at the time of the interview. This direct interaction significantly reduces the likelihood of non-response compared to other survey methods where participants might ignore or forget to return the survey.

One of the Primary Benefits of Interview Survey Methods Is