Max conducted a survey study and received an initial response rate of approximately 68% with his first mailing. What do you suggest for Max now?
A) His response rate is low. Try to determine if there is a systematic reason why.
B) His response rate is low. Send a second mailing.
C) His response rate is adequate. Send a second mailing.
D) His response rate is too high to send a second mailing. Analyze his data and report his findings.

Question

Quizplus · Accepted Answer

A response rate of approximately 68% is generally considered adequate for most survey studies, but sending a second mailing can help increase the response rate even further, potentially making the results more robust and representative.

Max Conducted a Survey Study and Received an Initial Response