When negotiating a deal on the purchase of a new automobile,Bradley had manufacturing cost data from his neighbor who worked for the car manufacturer.Bradley got himself a good deal on his purchase due to his ___________ power in the negotiation.

Question

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Bradley's power in the negotiation came from the information he had about the manufacturing cost of the car. This gave him an advantage in the negotiation as he could use this information to negotiate a better deal for himself. This type of power is known as information power.

When Negotiating a Deal on the Purchase of a New