Antonio,Alpha Company's marketing manager,will be listening to the advertising pitches from the final four firms today as he chooses the television ad campaign for his product for the fall season.Antonio is making an
A)programmed decision.
B)strategic decision.
C)tactical decision.
D)operational decision.

Question

Quizplus · Accepted Answer

Antonio is making a tactical decision as he is selecting a specific advertising campaign, which involves short-term actions to support the broader strategic goals of the company.

Antonio,Alpha Company's Marketing Manager,will Be Listening to the Advertising Pitches