Bill is speaking to a group of fellow marketing specialists at a national convention.He opens his presentation with a "dumb blonde joke".Unfortunately,there is dead silence in the room.Bill did not fully address which barrier to communication in preparing his speech?
A)filtering
B)selective perception
C)lack of source familiarity or credibility
D)semantics

Question

Quizplus · Accepted Answer

Bill's lack of understanding of the audience's values and attitudes, as well as his failure to establish his own credibility, led him to make a joke that was inappropriate and offensive. This shows a lack of source familiarity or credibility, which is a barrier to effective communication. Filter, selective perception, and semantics are not relevant in this scenario.

Bill Is Speaking to a Group of Fellow Marketing Specialists