Firms like Apple are interested in how products are perceived emotionally because strong positive emotions make individuals more likely to use a product and recommend it to others.

Question

Quizplus · Accepted Answer

This statement is true. Emotional perception can greatly influence a consumer's decision to purchase and continue using a product, as well as their willingness to recommend it to others. Companies like Apple invest heavily in creating positive emotional connections with their products through marketing, design, and customer experience.

Firms Like Apple Are Interested in How Products Are Perceived