If two marketing groups within a firm's marketing department are vying against each other for a larger percentage of the budget,which option that the marketing manager could consider to manage the organizational conflict would be MOST effective?
A)Take a majority vote on what the two departments feel is the best budget allocation.
B)Focus the attention of the two groups on a common "enemy" such as another firm that that they compete with for business.
C)Change the composition of the two departments.
D)Restructure the entire department so that teams are no longer used.

Question

Quizplus · Accepted Answer

By redirecting the two groups' focus towards a shared goal such as defeating a common rival, the marketing manager could reduce the tension between them, and they might work together instead of competing against each other. This option can eventually result in collaboration among the two teams to achieve a common goal that is beneficial to the entire organization. Option A, taking a majority vote could lead to resentment from the losing team, and option C, changing the composition of the departments could create new conflicts. Option D, restructuring the department is too drastic a measure to take to solve a single conflict.

If Two Marketing Groups Within a Firm's Marketing Department Are