In one experiment,White respondents typically took longer to identify words such as peace and paradise as "good" when the words were associated with Black-sounding names rather than White-sounding names.This best illustrated

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This experiment is revealing of implicit prejudice because the longer response times suggest that the white respondents had an initial negative association with the Black-sounding names, even though they may not have consciously realized it. This type of prejudice occurs at an automatic or unconscious level. Explicit prejudice, on the other hand, would require the respondents to consciously make a negative judgment or choice based on the racial connotations of the names. The other-race effect refers to the difficulty that people often have in recognizing faces from racial groups other than their own, which is not quite the same as the phenomenon demonstrated in this experiment. Unconscious patronization involves treating members of a marginalized group in a well-meaning but subtly discriminatory way, which also does not fully capture the dynamics of this experiment.

In One Experiment,White Respondents Typically Took Longer to Identify Words