Participants in a voter preference study favored the presidential candidate whose face blended some of their own facial features with those of the candidate.This best illustrates the impact of

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The mere exposure effect is the phenomenon that people tend to develop a preference for things simply because they are more familiar with them. In this case, people may have a preference for the presidential candidate whose face blends some of their own facial features with those of the candidate because they are more familiar with that facial structure due to their own experiences.

Participants in a Voter Preference Study Favored the Presidential Candidate