What is the continuous process of measuring products,services,or activities against competitors' performance?
A)benchmarking.
B)competitive analysis.
C)performance evaluation
D)none of the above.

Question

Quizplus · Accepted Answer

Benchmarking is the continuous process of measuring a company's products, services, or activities against competitors' performance in order to identify areas for improvement and stay competitive in the market. Competitive analysis involves analyzing and comparing a company's products, services, and marketing strategies against those of its competitors in order to gain a competitive advantage. Performance evaluation refers to the process of evaluating the performance of employees or departments within a company. Therefore, the most appropriate answer is benchmarking.

What Is the Continuous Process of Measuring Products,services,or Activities Against