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Each Year,the Benezra Company Begins Its Budgeting Process in September

Question 113

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Each year,the Benezra Company begins its budgeting process in September.Managers are asked to provide sales forecasts by product line.The president of the company,wishing to provide an incentive to improve performance,always increases the forecast by 40 percent.Discuss the impact of the president's actions on the sales force as well as the production personnel.

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The sales force is unlikely to be motiva...

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