Leman Suitcase Company
The Leman Suitcase Company is trying to decide which independent variable would be a better predictor of advertising expense.The following regressions were run using sales dollars and units sold as the independent variables.
Regression Analysis #1
Dependent variable - Advertising Expense
Independent variable - Sales Dollars
Regression Analysis #2
Dependent variable - Advertising Expense
Independent variable - Units Sold
Refer to the Leman Suitcase Company.Which regression formula is likely to be more reliable? Why?
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