The rise of ambush marketing reflects the increasing value of sponsorship of major events.

Question

Quizplus · Accepted Answer

Ambush marketing is used by companies that are not official sponsors of an event to associate themselves with it in order to gain exposure and attention. This kind of marketing tactic is becoming more common as sponsorship of major events is increasingly valuable and sought after by businesses as a way to reach large audiences and build brand recognition.

The Rise of Ambush Marketing Reflects the Increasing Value of Sponsorship