Which of the Following Was Considered by the Court to Be

Which of the following was considered by the court to be the most significant factor in determining the penalty in Miller v Fiona's Clothes Horse of Centrepoint Pty Ltd [1989] ATPR 40-963?

A) That the company's business had suffered because of the adverse publicity.
B) That the offence was not committed deliberately.
C) That penalties for contravention of consumer protection legislation should be a deterrent to the defendant and to others.
D) That the company had cooperated with the Trade Practices Commission.