As a tourism marketing tool, television:
A) is usually too expensive for small businesses to use.
B) can often be effectively and economically used by individual businesses by participating in group advertising sponsored by a Chamber of Commerce or a tourist association.
C) is most effectively used when marketing a tourist destination area or a major tourist attraction.
D) all of the above.
E) none of the above.
Correct Answer:
Verified
Q4: The maturity stage of a product life
Q5: How successful are the joint promotional efforts
Q6: Market segmentation is a process of:
A) assembling
Q7: In considering a "package plan" offered by
Q8: According to the text, travel literature pieces:
A)
Q9: The marketing concept demonstrates, above all other
Q10: The basic purpose of market segmentation is
Q12: Successful marketing of tourism products should:
A) focus
Q13: A potential market segment has to fulfill
Q14: What should be kept in mind when
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