Psychological anthropologists differ from psychologists in that their research focuses on:

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Psychological anthropologists focus on the ways in which cultural and social factors shape psychological processes, including emotions, cognition, and personality. This includes comparing and contrasting psychological phenomena across different cultures and societies. This differs from the focus of psychologists who tend to emphasize individual-level psychological processes and often conduct research within a specific cultural context.

Psychological Anthropologists Differ from Psychologists in That Their Research Focuses