A drug company is creating a commercial for a new heart medication.Since the evidence for this drug is weak,they focus on the expertise of the drug company instead of the research findings.This strategy is known as:
A) taking mental shortcuts.
B) the hindsight bias.
C) appeals to authority.
D) the confirmation bias.

Question

Quizplus · Accepted Answer

The strategy of focusing on the expertise of the drug company instead of the research findings is known as appealing to authority. The drug company is presenting itself as an authority on the subject of heart medications, even if the evidence supporting the effectiveness of their new drug is weak.

A Drug Company Is Creating a Commercial for a New