uses and gratification approach emphasizes that consumers
A) tend to blindly follow media trends.
B) are active participants in their use of media.
C) are highly critical of the media forms and content.
D) are easily influenced by media consumption.
Correct Answer:
Verified
Q1: Which of the following groups is the
Q2: of the existing research on media has
Q3: Which of the following uses of media
Q4: Which of the following is NOT an
Q5: hope I'm like her when I'm that
Q7: example best illustrates
A) Cultivation Theory
B) Sensation seeking
Q8: Which of the following is NOT specified
Q9: extent to which a person enjoys novelty
Q10: Which of the following media forms is
Q11: best reflects the
A) uses and gratification approach.
B)
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