Cultural fads, like Americans wearing leg warmers in the 1980s or flannel shirts in the 1990s, are often followed because people want to fit in and go along with the crowd.This type of conformity is known as influence.

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Normative conformity is when people conform to fit in with a group due to social pressure and the desire to be accepted. In this case, people wear leg warmers or flannel shirts because it is a fad and they want to be a part of the trend.

Cultural Fads, Like Americans Wearing Leg Warmers in the 1980s