Differentiate between a persuader who would use the central versus peripheral routes to attitude change.

Question

Quizplus · Accepted Answer

A persuader using the central route would focus on cognitive elaboration and the central aspects of the communication message, such as reasoned arguments and evidence. They would try to persuade through the thoughtful processing of information, rather than relying on superficial cues or shortcuts to attitude change, as in the peripheral route.

Differentiate Between a Persuader Who Would Use the Central Versus