The Philip Morris Company changed its name to Altria in an attempt to start a new:
A) line of cigarettes.
B) defense against lawsuits.
C) social identity.
D) multinational company.

Question

Quizplus · Accepted Answer

The name change from Philip Morris to Altria was part of a rebranding effort aimed at creating a new social identity for the company, moving away from the negative association with tobacco and towards a more positive corporate image. The new name was meant to evoke images of high ideals and altruism, and to separate the company from its controversial past as a tobacco manufacturer.

The Philip Morris Company Changed Its Name to Altria in an Attempt