Harry's study compared how the posts on Craigslist of "men seeking women" differed from the posts of "women seeking men." What research method was Harry using when he compared how often men and women mentioned particular characteristics (e.g.,attractive,sexy,athletic,professional,educated)?
A) historical methods
B) comparative research
C) content analysis
D) interviews

Question

Quizplus · Accepted Answer

Harry was using content analysis, which involves systematically analyzing texts or other forms of communication to identify patterns, themes, or other features. In this case, he was comparing the language used in men seeking women ads versus women seeking men ads to look for differences in how people of different genders present themselves or what they prioritize in a potential partner.

Harry's Study Compared How the Posts on Craigslist of "Men