Consumers are most satisfied when
A) all of their income has been saved.
B) the total level of utility is as high as possible.
C) goods are bought "on sale."
D) they save more than they spend.

Question

Quizplus · Accepted Answer

Consumers are most satisfied when they have the highest possible level of utility, which is the satisfaction derived from consuming goods and services. This means that they are able to maximize their happiness and well-being through their consumption choices. Saving all of their income (choice A) or saving more than they spend (choice D) may lead to financial security, but it does not necessarily correspond to the highest level of utility. Buying goods on sale (choice C) may increase overall satisfaction through more affordable purchases, but it does not necessarily guarantee the highest level of utility.

Consumers Are Most Satisfied When