If marginal utility is zero,
A) a rational consumer will consume one more unit.
B) a rational consumer will consume one less unit next time.
C) a rational consumer will not consume additional units beyond this point.
D) a rational consumer will consume one more unit if the price is zero.

Question

Quizplus · Accepted Answer

If the marginal utility is zero, it means that the consumer no longer receives any additional satisfaction from consuming additional units of the good. Therefore, there is no incentive for the rational consumer to consume additional units beyond this point. Consuming more would not provide any additional satisfaction or utility, and would be considered wasteful or unnecessary.

If Marginal Utility Is Zero