Jackie is trying to decide which computer to purchase.After reading various articles comparing computers and researching the different types of computers in Consumer Reports,she makes her decision.Jackie's decision illustrates

Question

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Jackie's decision-making process involves the central route persuasion, which involves careful thinking, analysis, and evaluation of information before making a decision. She has gathered and analyzed information from various sources before making her decision, which is a characteristic of central route persuasion.

Jackie Is Trying to Decide Which Computer to Purchase