Who argued that our emotional reactions to specific situations can occur rapidly and prior to any conscious interpretations of those situations?
A) Walter Cannon
B) Stanley Schachter
C) Robert Zajonc
D) Jerome Singer

Question

Quizplus · Accepted Answer

Robert Zajonc argued that emotional reactions can occur rapidly and prior to conscious interpretations of situations. This is known as the "mere exposure effect," which suggests that exposure to stimuli can elicit an emotional response even without conscious awareness or interpretation of the stimuli.

Who Argued That Our Emotional Reactions to Specific Situations Can