When someone mentions hamburgers,Trisha immediately thinks of McDonald's.In this instance,McDonald's is a(n)
A) algorithm.
B) heuristic.
C) prototype.
D) fixation.

Question

Quizplus · Accepted Answer

McDonald's is a prototype, because it is the most typical or representative example of a hamburger for Trisha. Prototypes are mental representations of a category that best encapsulate the most typical features of that category.

When Someone Mentions Hamburgers,Trisha Immediately Thinks of McDonald's