People told that a chemical in the air is projected to kill 10 of every 10,000 people feel more frightened than if told the fatality risk is one-tenth of 1 percent.This best illustrates the importance of
A) a fixation.
B) overconfidence.
C) confirmation bias.
D) framing.

Question

Quizplus · Accepted Answer

This scenario highlights the concept of framing, which refers to how the presentation of information can influence how people perceive and evaluate it. By framing the fatality risk in two different ways (per 10,000 people or a percentage), people can be led to feel more or less frightened, even though the underlying information is the same.

People Told That a Chemical in the Air Is Projected