Researchers observed that people exposed to very convincing arguments about the value of frequent toothbrushing tended to
A) quickly forget the arguments if they were in the habit of brushing frequently.
B) quickly forget the arguments if they were not in the habit of brushing frequently.
C) exaggerate how frequently they had brushed their teeth in the past.
D) exaggerate how infrequently they had brushed their teeth in the past.

Question

Quizplus · Accepted Answer

This phenomenon is known as the consistency bias, where individuals retroactively adjust their memories to be more consistent with their current behavior or beliefs. In this case, after being exposed to convincing arguments about the value of frequent toothbrushing, people are likely to remember themselves as brushing their teeth more often in the past than they actually did, to align their past behavior with the newly accepted value of frequent toothbrushing.

Researchers Observed That People Exposed to Very Convincing Arguments About