Those who believe in the value of subliminal audio programs would be wrong to claim that
A) people are capable of bottom-up processing.
B) signal detection is influenced by a person's motivational state.
C) unconsciously processed information is unusually persuasive.
D) sensory transduction can occur without conscious awareness.

Question

Quizplus · Accepted Answer

Subliminal audio programs rely on the premise that messages delivered below the threshold of conscious awareness can influence behavior or thought. However, the claim that unconsciously processed information is unusually persuasive is not supported by robust scientific evidence. Most research suggests that while subliminal messages can be perceived at some level, their ability to persuade or significantly influence behavior is limited.

Those Who Believe in the Value of Subliminal Audio Programs