Bait-and-switch advertising occurs when a salesperson lures a consumer into a store by advertising a low-priced item in order to switch the consumer to a more expensive item.

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Bait-and-switch advertising is a deceptive marketing tactic used to lure customers into a store or a website by advertising a product or service at an unreasonably low price, only to then try to upsell them on a pricier item once they arrive. This deceptive tactic is illegal in many countries including the United States, Canada, and the United Kingdom.

Bait-And-Switch Advertising Occurs When a Salesperson Lures a Consumer into a Store