Hall and Porter argue that firms have two generic alternative strategies for any particular product, these strategies are
A) low risk focus, low risk focus
B) retail customer focus, wholesale customer focus
C) product differentiation, low-cost leadership
D) low operating leverage, high operating leverage

Question

Quizplus · Accepted Answer

The two generic alternative strategies for any particular product, according to Hall and Porter, are product differentiation and low-cost leadership. These strategies involve a firm either focusing on providing unique and differentiated products or services, or focusing on providing the same products or services as its competitors but at a lower cost.

Hall and Porter Argue That Firms Have Two Generic Alternative