Which methodology is used to group products that customers purchase together?
A) Market basket analysis
B) Prediction
C) Classification analysis
D) Forecasting

Question

Quizplus · Accepted Answer

Market basket analysis is a methodology used to group products that customers purchase together. It is a technique that allows businesses to discover patterns in customer purchasing behavior, identify popular product combinations, and make informed decisions about product placements, promotions, and discounts. Prediction, classification analysis, and forecasting are not specifically used for grouping products based on customer purchases.

Which Methodology Is Used to Group Products That Customers Purchase