Adapting your message to your audience,establishing common ground,and using good evidence are all ways of developing _____.
A) initial credibility
B) derived credibility
C) terminal credibility
D) vicarious credibility

Question

Quizplus · Accepted Answer

Derived credibility is developed during the communication process through adapting the message, establishing common ground, and using good evidence.

Adapting Your Message to Your Audience,establishing Common Ground,and Using Good