The special-occasion speech,given at or near the beginning of a meeting or a conference,which sets the theme and tone is a

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A keynote address is a speech given at the beginning of a conference or meeting that establishes the theme and tone for the event. It is typically delivered by a prominent speaker who is considered an expert in the field or topic of the event, and is intended to inspire and motivate the audience. While a speech of introduction, tribute, or report may also be given at the beginning of a meeting or conference, they do not serve the same purpose as a keynote address.

The Special-Occasion Speech,given at or near the Beginning of a Meeting