Many movies involve product placement; for example, the main actor may only drink cans of Dr. Pepper. Companies pay for product placement because they assume that it increases the likelihood that audience members will later buy the product. If this actually happens, it is likely due to existence of the item in:
A) explicit memory
B) semantic memory
C) implicit memory
D) procedural memory

Question

Quizplus · Accepted Answer

Implicit memory is responsible for unconscious or automatic memory retrieval, such as recognizing a brand name or logo. Product placement works by creating a subconscious association between the product and positive emotions or experiences in the viewer's implicit memory, which can increase the likelihood of later purchase. Explicit memory, semantic memory, and procedural memory are not as closely tied to the effects of product placement.

Many Movies Involve Product Placement; for Example, the Main Actor