Angelica believes that hair salons have better shampoo than grocery stores, so she only buys shampoo from salons. She reads in Consumer Reports that there is no difference between shampoos available in the two places. Given what you know about heuristics, you could predict that Angelica has developed a(n) ____________ about shampoo and ____________ change her buying behaviour.

Question

Quizplus · Accepted Answer

Angelica has developed a heuristic (a mental shortcut) about shampoo, specifically that salon shampoo is better. This belief may not be based on actual evidence or research. Therefore, even if she is presented with contradictory information (Consumer Reports finding no difference between salon and grocery store shampoos), she may not change her buying behavior because she is relying on her heuristic rather than objective evidence.

Angelica Believes That Hair Salons Have Better Shampoo Than Grocery