A grocery store owner places a new item at the front of each aisle every few days. He wants people to think that these items are in front because they are special or on sale. The grocery store owner is trying to use ____________ to sell the items at the front.
A) loss aversion
B) framing effect
C) confirmation bias
D) prospect theory

Question

Quizplus · Accepted Answer

The grocery store owner is using the framing effect to sell the items by placing them at the front of the aisle, which makes people think these items are special or on sale. The framing effect is a cognitive bias where people respond differently to the same information depending on how it is presented. In this case, the presentation of the new item at the front of the aisle is framing the item as special or on sale.

A Grocery Store Owner Places a New Item at the Front