Imagine that you are recruiting people to volunteer to do part-time tutoring of elementary school kids. Dissonance theory would suggest that a successful strategy would be to pay them:

Question

Quizplus · Accepted Answer

Dissonance theory suggests that if people are only doing something for the external reward of money, then they may feel uncomfortable with the belief that they are only in it for the money. By offering only a token amount of money for volunteering, it minimizes the external motivation and makes it more likely that volunteers will do it for internal reasons (i.e. helping children, personal fulfillment). This can lead to a more committed and dedicated group of volunteers in the long run.

Imagine That You Are Recruiting People to Volunteer to Do