Concentrating on building and promoting products in hopes that enough customers will buy them in order to cover costs and earn acceptable profits is called _____.
A)relationship management
B)marketing management
C)decoy effect
D)transaction management

Question

Quizplus · Accepted Answer

Transaction management focuses on creating and selling products with the aim of covering costs and earning profits, rather than building long-term customer relationships.

Concentrating on Building and Promoting Products in Hopes That Enough