Evlis uses a weblog to sell his products.His blog has generated massive sales for his products.His capital expenditure was the lowest in comparison to most of the other online firms.Which of the following eras is he most likely to be originating from?
A)Production era
B)Social era
C)Industrial era
D)Marketing era

Question

Quizplus · Accepted Answer

Evlis's use of a weblog to generate sales suggests that he is operating in the Social era, which is characterized by a focus on using technology to build relationships and engage with customers. His low capital expenditure also suggests that he is taking advantage of the low-cost digital tools available in this era. The Production era (A) was focused on maximizing production efficiency, while the Industrial era (C) was characterized by mass production and standardization. The Marketing era (D) is characterized by a focus on creating customer value through effective marketing strategies.

Evlis Uses a Weblog to Sell His Products