Emiko works in an organization that manufactures goods that is in compliance with the standards set by the Federal Trade Commission. All of its products have little or no ill effect on the environment and hence has earned itself a nice reputation in the industry. The firm's marketing strategy is therefore developed on its reliance on safer and cleaner uses of resources. The firm is practicing _____ marketing.

Question

Quizplus · Accepted Answer

The company's marketing strategy is focused on its environmentally friendly practices and reputation, indicating that it is a green marketing approach.

Emiko Works in an Organization That Manufactures Goods That Is