XR Motor Company is merging its individual operation into one so that it can offer a standardized product. It also plans to sells the product in essentially the same manner throughout the world. This strategy can best be described as a(n) _____.
A) international marketing strategy
B) orderly marketing strategy
C) global business strategy
D) multidomestic strategy

Question

Quizplus · Accepted Answer

The strategy described aligns with a global business strategy, where a company seeks to offer a standardized product and consistent marketing approach across multiple international markets.

XR Motor Company Is Merging Its Individual Operation into One