A business begins with a _____, which serves as the target for a firm's actions, helping direct the company toward opportunities and differentiating it from its competitors.

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A vision statement outlines the long-term goals and aspirations of a business, which helps to guide decision-making and strategic planning. It defines the purpose and direction of the company, sets a clear target for the future, and serves as a basis for strategic differentiation from competitors. Rituals, symbols, and stories may also be important components of a company's culture, but they are not the foundation or starting point for a business.

A Business Begins with a _____, Which Serves as the Target