Mona designs the packages and chooses the brand names for goods produced by her firm. Mona is involved in which element of the marketing mix?
A) Promotion strategy
B) Distribution strategy
C) Product strategy
D) Pricing strategy

Question

Quizplus · Accepted Answer

Mona's job involves designing the packaging and selecting brand names for her firm's products. This falls under the product strategy element of the marketing mix, which focuses on developing the right mix of products, features, and branding to meet the needs of the target market. The other answer choices (A, B, and D) all relate to different elements of the marketing mix - promotion, distribution, and pricing - but do not apply to Mona's role.

Mona Designs the Packages and Chooses the Brand Names for Goods