Complete the following using the terms listed.
-_____ refers to the stages a product goes through.
A)marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question

Quizplus · Accepted Answer

Product life cycle refers to the stages a product goes through from its introduction to the market to its decline and eventual obsolescence.

Answer: J 
 Product line refers to a group of products that are closely related and marketed under a single brand name.

Answer: K 
 Wheel of retailing refers to the phenomenon where new retail formats enter the market as low-end, low-price competitors and eventually evolve into higher-end, higher-priced retailers, only to be replaced by new low-end competitors.

Answer: L 
 Logistics refer to the process of planning, implementing, and controlling the movement and storage of goods and services from the point of origin to the point of consumption.

Complete the Following Using the Terms Listed