Complete the following using the terms listed.
-_____ introduces a new product to a selected city,and can sometimes be supported with a complete marketing campaign.
A)marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question

Quizplus · Accepted Answer

Test marketing is the process of introducing a new product to a selected city or geographic area to evaluate consumer response and feedback before launching it on a larger scale. It may also be supported with a complete marketing campaign.

Note: None of the other options accurately describe this process.

Complete the Following Using the Terms Listed