Complete the following using the terms listed.
-A company's _____ is a group of related products marked by physical similarities or intended for a similar market.
A)marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question

Quizplus · Accepted Answer

A product line is a group of related products marked by physical similarities or intended for a similar market.

Possible alternative answer: 
Answer: G 
 A family brand is a brand name that is applied to a group of related products. However, this term is not as commonly used or precise as "product line."

Complete the Following Using the Terms Listed