Complete the following using the terms listed.
-_____ means the product is the first one that comes to mind when a product category is mentioned.
A)marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question

Quizplus · Accepted Answer

Brand awareness refers to the extent to which consumers are familiar with a brand and can recall or recognize it. When a product is the first one that comes to mind in a product category, it indicates high brand awareness.

Complete the Following Using the Terms Listed