A bundle of physical, service, and symbolic characteristics designed to satisfy customer wants is called _____.
A) the marketing mix
B) packaging
C) a product
D) a brand name

Question

Quizplus · Accepted Answer

The definition provided clearly describes a product as a bundle of physical, service, and symbolic characteristics designed to satisfy customer wants. The marketing mix refers to the strategies and tactics used to market a product, packaging is the physical container or wrapping of a product, and a brand name is a unique name and identity given to a product or company.

A Bundle of Physical, Service, and Symbolic Characteristics Designed to Satisfy